The magazine

AZIË, the travelmagazine on Asia, Australia, New-Zealand appears four (minimum) to six times (maximum) on yearly base. Each issue consists of a minimum of 68 pages to a maximum of 84 pages in full colour.
AZIË occupies a unique place in the reading and advertising market. There is no other magazine in the Benelux that gives varied and detailed information on the phenomenon of travelling in and to Asiatic and Pacific destinations in the same way.
The information in AZIË is geared to the interest of the readers. The magazine gives information on culture, history, people and habits. But also practical information and travel advice are incorporated in this periodical.
Each issue of AZIË contains a special on a certain country or region. Moreover, there will be articles on New Zealand and Australia.
In the various sections of the magazine a variety of subjects is dealt with. A section in AZIË is Azelectie. For instance it has a book section in which travel guides and travel literature are discussed. In the section 'Op reis' (traveling) the reader will find good possibilities for accommodation and trips in Asia and the Pacific. Exhibitions and demonstrations are reported in the section 'Memo'. The section Variazië offers good ideas to everybody.
There are strong ties between the magazine and its readers. AZIË is aimed at tourists as well as business travellers. Also people with personal connections (relatives or friends) in Asia or the Pacific or employees of a travel agency, read AZIË.
In order to support the sale of single copies and subscriptions of AZIË several promotional activities have been developed, such as the participation in relevant exhibitions and fairs on the subject of travelling, advertising in selected media, and the initiation of different types of action in co-operation with (advertising) travelorganizations.
AZIË informs the reader independently, not controlled by travel organizations. However, a good and professional co-operation with the organizations mentioned, is aimed for as much as possible. Examples are prize contests, readers' trips and participation in exhibitions and fairs that are organized by tour operators and other organizations.

The magazine AZIË started in 1987. Since 1998 AZIË is a publication of publisher AZIË Magazine Productions in the Netherlands.